Articles

Through our regular articles, we aim to explain how emerging digital trends are impacting media, publishing and society. Our monthly column in The Bookseller covers the future of the book publishing industry, and we regularly speak at events around the world.

Also be sure to follow @toplayfor and our Facebook and LinkedIn pages where you can also find new commentary and insights into the digital world.

Playing games with stories

Playing games with stories

Interactive storytelling has the opportunity to move stories from a monologue from an author to an immersive dialogue. With the publishing giant Hachette’s purchase of mobile games company Neon Play, are we about to see the first steps towards interactive writing?

Chatbots telling tales

Chatbots telling tales

Are chatbots the next form of storytelling? This article published in How We Get To Next gives ideas and thoughts about how to approach the art of immersion, and how audiences can get fully immersed through conversation.

Is virtual reality the saviour of art museums, or its killer

Is virtual reality the saviour of art museums, or its killer

Google’s Arts & Culture programme has been received my most art galleries and museums with open arms, but as virtual reality allows us to see and feel artwork from our own home, what will happen to physical museums? Museums converted into hipster bars anyone?

The future that writes itself

The future that writes itself

From a presentation at The London Book Fair, this article explores how artificial intelligence might be used to automatically write books. Or not...

The hunt for augmented reality treasure

The hunt for augmented reality treasure

Pokemon Go was the most successful app ever and spread around the world faster than you can say Piccachu, but the foundations for its success had been laid many years ago. There are lessons here for game-makers, entertainment companies and book publishers as the rise of mobile entertainment continues faster than any other medium.

Steven King flash SALE!

Steven King flash SALE!

Imagine if the pricing structure of airline tickets were to be applied to books. The most popular books would be more expensive, and Tuesdays could be the best day to make your new Steven King purchase. This piece explores what would happen if book pricing became dynamic.

The top tips for virtual reality

The top tips for virtual reality

Against all odds, virtual reality is living up to the hype and is emerging as one of the most powerful storytelling platforms in history. Here are the top tips for developing in VR (NB audio is king!).